Obi Asika is one of the most important figures in the internationalisation of African music. As founder of TMG Talent and the driving force behind Afro Nation the world's biggest Afrobeats festival he has spent two decades building the infrastructure that connects African artists to global audiences.

As a booking agent, Obi has represented artists including Wizkid, Tyla, and Davido negotiating deals that have set new benchmarks for African music in the UK and Europe. His relationships across the industry are unparalleled, and his conviction that Black music culture deserves institutional investment shapes everything TMG Talent does.