Africa built this.
We made sure the world noticed

The agency behind the artists shaping African music globally.

Work with usOur Story
Large nighttime crowd at a music festival with a light tower in the center background.
Large crowd enjoying a sunny outdoor music festival under a massive transparent stage canopy.
People dancing and raising hands at a crowded party with red lighting.
Performer in pink top and boots on stage at outdoor concert with large audience under blue sky.
Crowd at night under red-lit trees and large suspended rectangular LED lights at an outdoor event.
Crowded outdoor music festival with diverse people enjoying, dancing, and socializing at sunset.
Crowd dancing and raising hands under colorful lights and smoke at a lively nighttime event.
tinie tempah
giggs
tyla
tems
wizkid
PFL AFRICA
DAVIDO
ASAKE
REMA

numbers don't lie

$18bn

global market size

60%+

african top 50 booked

5.8%

MARKET CAGR 2024-2023

who are we?

A career partner.
TMG Talent is the first global agency built from the ground up for African artists and the diaspora. We’ve spent years building the infrastructure, the relationships and the stages that connect African music to the world.

LEARN MORE

We don’t talk about what we can do. Here’s what we’ve already done.

AFRO NATION UNITED x PFL AFRICA: HALFTIME SHOW PARTNERSHIP

For the second season running, Afro Nation United and PFL Africa joined forces to deliver halftime music entertainment at Professional Fighters League events across the continent. 2025: Zee Nxumalo at GrandWest Arena Cape Town (July), Daliwonga at Big Top Arena Johannesburg (August), Bruce Melodie at BK Arena Kigali (October), Nikanor at Sofitel Dome Cotonou (December). 2026: Lee McKrazy and Scott's Maphuma opened the season at Sunbet Arena, Pretoria (April). A growing platform that puts African music in front of a global sports audience.

TYLA MAKES HISTORY AS THE FIRST SOUTH AFRICAN TO HEADLINE AFRO NATION

3-5 July 2026. Tyla takes the Afro Nation headline slot, becoming the first South African artist ever to do so. The arc of this story is entirely TMG's: from unpaid guest at Piano People in London in December 2022, to global debut of "Water" at Afro Nation 2023, to main stage in 2024, to headliner in 2026. Three and a half years of deliberate, strategic career building. The result is history.

Wizkid sells out 3 O2 Arena dates

The Record Breaking Feat: in 2021, for his Made In Lagos tour, Wizkid made global history by selling out an O2 Arena show in just 12 minutes. He added a second date which sold out in 35 minutes, and subsequently a third date.

Work With UsSee All Case Studies