Festivals, concerts, club shows. We secure the stages that define careers from debut international appearances to sold-out arena runs.
We work with artists to build their intellectual property music, brand, image and story into assets that generate long-term revenue beyond the stage.
Culturally authentic brand deals that serve the artist not the other way around. We connect talent with global brands who understand the value of African music culture.
Expert guidance in PR, social media and strategic tour marketing, we have everything required to deliver engaging campaigns.
For the second season running, Afro Nation United and PFL Africa joined forces to deliver halftime music entertainment at Professional Fighters League events across the continent. 2025: Zee Nxumalo at GrandWest Arena Cape Town (July), Daliwonga at Big Top Arena Johannesburg (August), Bruce Melodie at BK Arena Kigali (October), Nikanor at Sofitel Dome Cotonou (December). 2026: Lee McKrazy and Scott's Maphuma opened the season at Sunbet Arena, Pretoria (April). A growing platform that puts African music in front of a global sports audience.
3-5 July 2026. Tyla takes the Afro Nation headline slot, becoming the first South African artist ever to do so. The arc of this story is entirely TMG's: from unpaid guest at Piano People in London in December 2022, to global debut of "Water" at Afro Nation 2023, to main stage in 2024, to headliner in 2026. Three and a half years of deliberate, strategic career building. The result is history.
The Record Breaking Feat: in 2021, for his Made In Lagos tour, Wizkid made global history by selling out an O2 Arena show in just 12 minutes. He added a second date which sold out in 35 minutes, and subsequently a third date.
Afro Nation is the world's biggest Afrobeats festival and the most powerful stage for an African artist's international breakthrough. TMG has been the agency behind a string of historic first-time European festival headlines on that stage: Wizkid and Davido at the inaugural edition, August 2019. Rema and Asake at Afro Nation Portugal, June 2024. Tems in July 2025. Each one a milestone. Each one delivered through TMG.
30 March 2014. Tinie Tempah's Demonstration Tour culminates at The O2 Arena in a landmark sold-out night that set a new benchmark for British artists of his generation. Obi Asika as agent helped architect the live strategy that took Tinie, an artist of Nigerian heritage from breakthrough act to arena headliner, cementing his status as one of the most significant British rap crossover artists of the era.