TMG Talent operates as the representation engine within the Helios Sports & Entertainment Group, the most connected African entertainment network on earth. The infrastructure, the platforms and the relationships are built in-house, which means TMG can deliver what no external agency can match.
The world's largest Afrobeats festival. Held across Portugal, Ghana and beyond, Afro Nation is the flagship live platform of TMG, hosting genre-defining artists from Burna Boy and Davido to Tyla and global icons including Nicki Minaj and Mary J. Blige.
TMG's artist discovery and concert series platform, running in multiple formats including Piano People On The Beach and Piano People in the Park. The stage where Tyla gave her first-ever performance outside South Africa in December 2022.
Professional Fighters League Africa. The continent's premier MMA competition, with events across Cape Town, Johannesburg, Kigali, Cotonou and Pretoria. Afro Nation United is the official halftime entertainment partner, with TMG delivering live music showcases at every event.
TMG's Afro-electronic festival brand, bringing together Afrobeats and electronic music in a distinct festival format. Part of TMG's broader experiences portfolio, expanding the sonic landscape of the group's live offering beyond traditional Afrobeats.
The NBA's elite basketball competition across the African continent, bringing world-class sport and culture together. TMG can deliver live music entertainment and activations across BAL events, connecting African artists to a pan-continental sports audience.
TMG's R&B brand, created in partnership with ACA (Africa Creative Agency). Built around the theme of R&B Re-Imagined, WAV reframes R&B through an African and diaspora lens, delivering a distinct live experience that sits apart from the wider Afrobeats-focused TMG portfolio.
A platform that combines sports and entertainment with Africa at its heart. Afro Nation United promotes African culture within the world of sports and entertainment, and is the official halftime entertainment partner of PFL Africa, delivering live music showcases at MMA events across the continent.
QA Venue Solutions is Africa’s leading company specialising in the development, management, and commercialisation of large, multipurpose venues, delivering exceptional solutions tailored to local markets. TMG is able to help facilitate offers at QA venues.
The representation engine at the centre of the HSEG network. TMG activates every platform, every relationship and every piece of group infrastructure simultaneously.
Of the African Top 50 by Spotify streams have been booked through TMG brands. Relationships built across every level of the market, over years.
TMG brands are the first international landing point for African talent. Piano People brought Tyla to London before she had played anywhere outside South Africa. That relationship is built by TMG.
From first appearance to festival headline, TMG manages the full arc of an artist's international career. The journey from Piano People to Afro Nation headliner is planned, not accidental.